Smartphone Demographics - Shaken, not Stirred, with a Lemon Twist
The battle between iOS and Android operating system enthusiasts has been a long and bloody affair with plenty of third-party casualties (sorry Blackberry), but did you know that you might be able to tell a lot about someone just by looking at their smartphone?
There has been a study which proves that there are several differences between users of iOS and Android operating systems. It should be mentioned, though, that you should take these statements with a grain of salt. The fact that you use an Android phone doesn't necessarily mean you fall into the following description. Read on and see for yourself just what kind of mobile device user you are:
Android Users: More Likely To...
- Eat at McDonald's.
- Use public transportation.
- Be religious.
- Prefer beer over wine.
- Use tobacco products.
- Work a blue-collar job.
- Have flown in an airplane within the past year.
- Have investments in the stock market.
- Prefer wine over beer.
- Work a white-collar job.
- 60% of all American adults own smartphones.
- Mobile Internet browsing is at an all-time high, and is expected to overtake desktop browsing this year.
- 72% of small business owners plan to maintain or increase their mobile ad expenditure this year by up to 30%.