Fans of Facebook Now Have a Facebook Business App
Facebook has come a long way. Originally designed as a networking tool to be exclusively used by college students, Facebook now has 1.44 billion active users, making it the world’s largest social network. Today, businesses take Facebook seriously and utilize it for their marketing initiatives. However, it’s still viewed as a time-waster by many office managers who restrict or ban employees from accessing it.
Facebook is looking to change this perception, as well as capitalize on its popularity, with its new business application, Facebook at Work. Essentially, Facebook at Work provides companies with an inter-office communication tool that functions like regular Facebook. This can be advantageous for workers who are active on Facebook, making it easier to use than traditional communication tools that would be completely new to them. Plus, the familiarity of the Facebook interface may even get workers to be more willing to use it--something you want in an office communication tool.
Rest assured; unlike regular Facebook, which makes its posts available for the entire world to see, as well as has a reputation for monitoring personal messages, and even conducting social experiments on its users, Facebook at Work keeps the content private so that it’s only visible to users within your organization, whom you give permission to.
According to Larry Dignan of ZDNet, there are a number of reasons why this expansion makes sense, including:
- Engagement during the workday is important for Facebook’s business.
- Without work engagement, Facebook might lose users as they grow older and move into the professional world.
- A professional version of Facebook might convince enterprises to unblock the social network.