Monday, 07 November 2011 14:07

How Do Customers Find Your Business Online?

Written by Shael Risman

With today’s global economy, the time and money spent on marketing needs to be stretched pretty thin, and results need to  be tracked carefully so you know how to make the most of a limited marketing budget.  Fortunately, we’re experiencing a worldwide revolution in the form of the way people communicate, share information, and how small businesses can reach their customers.  The Internet has opened up huge possibilities, but the real question is how are customers finding YOUR business, and how can you make it easier to be seen.

Monday, 29 August 2011 11:20

Remote Support Improves Everything

Written by Shael Risman

For some small businesses around Toronto, administrative IT tasks and computer support are done the old fashioned way; either over the phone or on-premise. These traditional methods are a major waste of time and money, and can lead to plenty of unproductive behavior very quickly.  Today we're going to examine how remote technical support can benefit businesses.

Friday, 26 August 2011 12:22

Steve Jobs and His Impact on the Tech World

Written by Shael Risman

Apple CEO Steve Jobs has resigned from the consumer electronic company. Leaving behind a legacy that has made Apple considered ahead of the curve technology-wise several times, and has changed the game in the industries that he's touched. While Microsoft still rules the personal computer market globally towering over OSX's 8.3% market share, Apple has certainly played a major roll in paving a path to high-end electronics and devices over the past decade that has raised the bar for companies, and has even created a few new industries to boot.

Wednesday, 24 August 2011 16:07

Are Toronto Small Businesses at Risk?

Written by Shael Risman

2011 has been a busy year for security experts worldwide. Major corporations have been reporting harmful attacks by hackers. So far, technology news site CNET has reported over 80 known major hacks since March that have been publicized. The publication of these hacks is inevitable, especially when user-data, contact information, and credit card information is at risk, and that publication can easily cause a PR disaster which can take loads of time and money to rectify (and in some cases, just can't be rectified). The big questions are who is at risk, are Toronto small businesses at risk, and what kinds of IT solutions need to be deployed to prevent data-theft and other intrusions.

Thursday, 11 August 2011 13:43

Will You Find A Silver Lining In Your Cloud?

Written by Shael Risman

Cloud computing is one of the largest growing areas in the IT industry. The concept of “Cloud Computing” refers to the hosting of a server or an application by a third party in an offsite location accessed via the Internet. The premise is that the vendor will not only provide the client with a reliable experience, but one that will be resistant to downtime and data loss.

Personally, I know that the Insurance industry has been enjoying the benefits of cloud computing for many years. But what are the caveats and recent concerns garnered by those enrolled in these online services?

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